About Complete Mortgage Sites
A 25-Year Journey from the Mortgage Industry's Biggest Players to Empowering Every Loan Officer
The story of how over two decades of enterprise mortgage marketing expertise became accessible to every mortgage professional who refuses to settle for mediocre.
A Letter from Our Founder
Hi, I'm Bill Rice.
For 25 years, I've had a front-row seat to the digital transformation of the mortgage industry. Through my company Kaleidico, I've helped build the marketing engines that power some of the biggest names in mortgage and fintech—Quicken Loans (now Rocket Mortgage), Fairway Independent Mortgage, SpringEQ, DeepGreen Bank, and dozens more.
I've seen what works. I've seen what doesn't. And more importantly, I've seen what's missing.
Our Mission
Empowering Mortgage Professionals with Cutting-Edge Digital Marketing Tools
At Complete Mortgage Sites, we believe that every mortgage professional deserves access to the same level of digital marketing expertise that the biggest players in the industry have. Our mission is to democratize mortgage marketing, making it affordable, accessible, and effective for everyone.
The Problem That Kept Me Up at Night
While working with these mortgage giants, spending millions on their digital presence, I kept meeting loan officers, branch managers, and independent lenders who were stuck. They knew they needed a professional website. They understood digital marketing was no longer optional. But their options were terrible:
- •Cookie-cutter templates that made them look like everyone else.
- •Subscription traps that held their website hostage—pay forever or lose everything.
- •"Affordable" solutions that nickel-and-dimed them as they grew.
- •Six-figure custom sites that only the big players could afford.
I watched talented mortgage professionals—people who genuinely cared about their clients—lose business to competitors with better digital presence. Not because they weren't good at their jobs, but because their website failed them.
That wasn't right. And I decided to do something about it.
Building the Solution the Industry Deserves
Complete Mortgage Sites isn't just another website platform. It's the culmination of everything I've learned building digital experiences for the mortgage industry's leaders—made accessible to every mortgage professional who refuses to settle for mediocre.
We Know Mortgage Marketing Inside and Out
We didn't learn about mortgage by building websites. We learned about websites by doing mortgage marketing. For over two decades. At the highest levels. Every feature, every design choice, every line of code is informed by real-world experience generating millions of mortgage leads. We know what converts a rate shopper into a borrower. We understand the compliance requirements. We speak your language because it's our language too.
We Believe in Ownership, Not Rental
In an AI-powered digital age, your website isn't just a marketing tool—it's a business asset. It's the foundation of your entire sales and marketing stack. It should belong to you.
That's why after 12 months, you own your Complete Mortgage Sites website completely. The code. The content. The design. Everything. Stay with us for premium hosting at $150/month because you want to, not because you're trapped. Or take it anywhere for $0. Your success shouldn't make you our prisoner.
We're Committed to Cash-Flow Friendly Growth
I've seen too many mortgage professionals struggle with the feast-or-famine nature of this business. You shouldn't have to choose between marketing and making payroll.
Our pricing is simple: $250/month while we build your asset (first 12 months), then $150/month or free after you own it. No setup fees. No surprise charges when you add loan officers. No "growth tax" that punishes your success. One price. Unlimited scale. Predictable expenses.
Powered by Kaleidico's Proven Expertise
Complete Mortgage Sites is a Kaleidico company, bringing enterprise-level mortgage marketing expertise to every loan officer, branch, and brokerage.
Our Track Record Speaks Volumes:
Quicken Loans/Rocket Mortgage
Helped build the digital foundation for America's largest mortgage lender through groundbreaking platforms like EquityOnline and Quizzle (acquired by Bankrate), pioneering how consumers shop for mortgages online.
DeepGreen Bank
Partnered with one of the first Internet-only banks to launch the industry's first unconditional HELOC delivered entirely online—a revolutionary concept that redefined digital lending (acquired by LightYear Capital).
Fairway Independent Mortgage
Scaled digital marketing strategies for one of the fastest-growing mortgage companies in America, helping them expand from regional player to national powerhouse.
SpringEQ
Revolutionized digital lead generation for home equity lending, creating conversion systems that became the industry standard.
25+ Years of Innovation
Exclusively focused on mortgage and financial services marketing, generating millions of leads through proven strategies that work in any market condition.
We've taken everything that works—the strategies these giants pay millions for—and built it into a platform you can afford.
This Is Personal for Me
I'm not a venture capitalist looking for the next exit. I'm not a tech bro who thinks mortgage is "ripe for disruption."
I'm someone who's spent decades in the trenches of mortgage marketing, who's seen good people lose out because they couldn't afford good marketing, and who decided to use everything I've learned to level the playing field.
My commitment to you:
□ Fair Pricing Always
Your website shouldn't cost a fortune. Not to build, not to maintain, not to scale.
□ True Partnership
We succeed when you succeed. That's why we give you ownership—we're confident enough in our value that we don't need to trap you.
□ Continuous Innovation
The mortgage industry doesn't stand still, and neither do we. Every week, fresh AI-generated content. Regular feature updates. Always included.
□ Genuine Support
When you call, you're talking to people who understand mortgage marketing. Not a call center reading scripts.
Ready to Own Your Digital Future?
You've worked too hard to settle for a mediocre website. You deserve the same caliber of digital marketing that the big players have—without the big player prices.
Let me show you what over two decades of mortgage marketing expertise can do for your business.
Because in today's digital world, your website isn't just nice to have—it's the foundation of everything. And foundations should be owned, not rented.
Let's build something you'll own forever.
— Bill Rice
Founder, Complete Mortgage Sites | CEO, Kaleidico
🏆 25+ Years Mortgage Marketing Excellence
🏦 Trusted by 500+ Mortgage Professionals
🚀 From Internet Banking Pioneers to Today's Digital Leaders—We've Done It All